CRM Vision
Attracting, winning, and retaining customers is the foundation for success. Thriving businesses find new and innovative channels to attract prospects, execute sales processes to win deals faster, and deliver world-class customer experiences to maximize customer loyalty.
Learn about the Microsoft Dynamics CRM vision.
Become an enterprise of the future
Microsoft Dynamics CRM powers the dynamic business—an enterprise of the future that connects employees, partners, and customers using their preferred devices and channels of engagement. To deliver this vision, we focus on three principal investment pillars:
Microsoft Dynamics CRM is at the forefront of our key business solutions. It combines and harnesses technology trends, like cloud computing, mobility, social, and big data, to support your sales, service, and marketing aspirations.
Connect with applications
Your time is valuable. Microsoft Dynamics CRM streamlines processes so that you can concentrate on the big picture rather than on the details. We can help businesses attract, win, and retain customers through solutions that proactively help people do business.
We include predefined best practice processes which are highly configurable and can accelerate time to value. New social capabilities enable you to connect your employees, partners, and customers through social networks and a variety of other communication and collaboration channels. These processes work for you to prioritize tasks, like executing targeted campaigns, closing deals faster, and turning customers into fans.
Unify your experiences
We are reinventing the way you work with customer relationship management (CRM)—whether you're on the road, at home, or in the office. We're continuing to invest in role-specific user experiences across various browsers, productivity applications like Microsoft Office, and mobile devices such as phones and tablets. Moving away from the traditional transactional approach, our new user experience guides people through processes, offering insights and suggestions that can drive maximum productivity.